When I joined Clementine Gold Group, the website had several issues, including low performance, lack of accessibility, and a poor user experience. I addressed these by migrating the site to a fully responsive framework, improving its compatibility across all devices. This enhanced user engagement and lowered the bounce rate.

To ensure brand consistency, I revamped the user interface, aligning it with Clementine Gold Group's equity-focused mission. The streamlined design improved the user journey, creating a more cohesive and visually appealing experience.

Optimization in Clementine

A major improvement came through conversion rate optimization. By refining the site’s navigation, simplifying the layout, and crafting clear calls-to-action, I helped the brand turn more visitors into customers. These changes significantly boosted conversions while reinforcing the company’s core 💗 values of inclusion and equity.

How I Helped

Through a collaborative approach, I transformed the Clementine Gold Group’s website by:

• UI/UX Design: Crafting a cohesive, visually engaging design using a blend of Inknut Antiqua for headings and Cabinet Grotesk for body text. I aligned the design with the brand’s values, using a coral primary color, supported by greenish-gray and pinkish-orange tints to create a vibrant yet professional look.

• Web Development: I built the site in Webflow, ensuring maximum performance and smooth interactions. The design focused on responsive layouts for all devices, enhancing accessibility and creating a seamless user experience.

• CRO Optimization: I optimized the site to improve conversion rates by introducing features like accessibility for users with disabilities and compliance with modern standards. The improved navigation and content structure helped turn visitors into engaged customers, significantly reducing the bounce rate.